business development at SMMapprove, ex social media manager
Pauline P.
A social media manager and project manager by background, now on the business side of SMMapprove. Writes about client approvals and sign-off from both angles: the client work she has done herself, and the patterns she hears every day talking with other social media managers and agencies. The everyday spots where a 'yes' goes missing and someone gets blamed.
Articles by Pauline P.
GETTING STARTED · 2026
Social media manager portfolio with no clients: what to build tonight (and the exact first message to send)
The portfolio doesn't close the deal — the conversation does. Here's the one-evening kit and the exact first message.
RATES · 2026
What clients actually pay a beginner social media manager in 2026 (real numbers, not "charge your worth")
The real numbers, a two-minute formula, and the exact words to send — so you stop freezing on “what do I charge?”
FIELD NOTES
Getting blamed for a post you didn't choose: how to protect yourself
Blame settles on whoever can't show who made the decision — and the record that fixes it.