Stop guessing what to charge. Put in what you need to earn and how much you'll work — get a defensible rate floor and a starter package price, next to real 2026 market ranges.
| What | Beginner range |
|---|---|
| Hourly (US/global freelance) | $15–40/hr (many settle $20–25) |
| Monthly retainer, 1 client, basic | $300–800/month |
| Starter package (8 posts + captions) | $300–400/mo |
| Core (12–16 posts + engagement) | $500–650/mo |
| Content+ (adds video or 2nd platform) | $750–900/mo |
Outside the US/UK, local rates run lower (Brazil ~$150–280/client, etc.) — benchmark against your own market, not US dollars. Sources and the full breakdown are in the pricing article.
Rates move. We re-pull the market data (Upwork, PayScale, BR/RU/PH markets) every month — leave your email and get the fresh benchmark, plus word-for-word scripts for the price conversation: how to say your number, and what to answer to “that’s too much.”